News

The Detati Annual Holiday Party was rockin'. With great wine, food and tons of Christmas cookies, everyone enjoyed the atmosphere, socializing and live performance of The RetroRockets. We would like to thank all of those who shared the evening with us and wish those who could not, a safe and festive holiday season.

The Silicon Valley American Marketing Association presented an exciting panel on International marketing that will provided valuable insights and best practices for successfully marketing abroad. The Panel consisted of three seasoned international marketeers: Kenny Pate, VP, Product Management, Managed Marketplace, at EBay; MaryLea Balsley, President of FutureForce and Lynn Hunsaker, Principal, ClearAction Customer Experience Optimization.

ECOApp has retained Detati to assist in developing a West Coast marketing strategy and brand for the ECOApp Solar Electric bike and products. ECOApp is a Silicon Valley based company that provides affordable, energy-saving appliances and gadgets, solar electric systems and solar electric bikes. They are dedicated to helping people and businesses build healthier lifestyles through education about renewable and alternative energy and by providing eco-friendly products.

Earning a certificate from the Santa Clara County Green Business Program means that a business or organization has made a commitment to the community and the future success of their business — a commitment to go above and beyond typical green measures and participate in sustainable business practices. Businesses must comply with all environmental regulations and take actions to conserve, resources, prevent pollution, and minimize waste in order to be certified. View PDF

ResponseLogix has created a marketing solution suite called Digital Response Management (DRM), that helps auto dealers actively engaging prospects in the sales process, resulting in higher engagement and conversion of internet leads.

Detati Communications was selected to rebrand Bay Microsystems. A leading expert in the field of high-speed communications, Bay Microsystems develops cutting edge networks. The rebrand includes developing a new logo, website, collateral and brand for the company that showcases its high tech personality.

As a corporate partner we will be supporting the online marketing efforts of NAWBO through website development and support.

We had the opportunity to host a great event presented by the SVAMA titled Integrating Video into your Marketing Plan. Jeffery Severtson from Adobe moderated a discussion with panelists David Boyll, Director, Digital Media Technology, Oracle Corporation;
Bob Donlon, Founder and General Manager, Adobe TV; Gregory Berkin, entrepreneur and 
Bill Hopps, Managing Partner, Coreography

Detati Communications has agreed to remain a corporate partner for the National Association of Women Business Owners – Silicon Valley (NAWBO-SV) by managing and maintaining the organization website.

Detati co-owner, Roberta Kiphuth, has accepted a position on the Board of the Silicon Valley American Marketing Association (SVAMA) as VP of Community Relations and Strategic Alliances. The new volunteer position will focus on fostering partnerships with other organizations as well as building connections with local colleges and universities marketing students.

HomeGrid Forum is a global, non-profit trade group promoting the International Telecommunication Union's G.hn standardization efforts for next-generation home networking. HomeGrid promotes adoption of G.hn through technical and marketing efforts, addresses certification and interoperability of G.hn-compliant products, and cooperates with complementary industry alliances.

The "Empowering Consumers to Go Green" event provided the opportunity for entrepreneurs, engineers, consultants and investors to network and learn about how vendors and utilities are addressing the need to “Go Green” with energy efficient products that customers can adopt and embrace. The topics for the evening were What's Really Happening with the Smart Grid and Consumers Have the Power to Make a Big Difference.

"It was a great inaugural event, the turnout and especially the networking afterwards at Detati was off the charts," said Ken Crittendon, the Smart Grid Council's Co-Founder. "A lot's happening in Washington DC, we aim to influence the standards that support Silicon Valley's innovation and help accelerate the Smart Grid's implementation."

The featured speakers included Mike Coop, a 20-year high tech veteran and founder of heyCoop, LLC, (www.heycoop.com) a consultancy focused primarily on residential Smart Grid standards and policy issues; and Yvan Castilloux, of People Power (www.peoplepowerco.com) who is leading standards development and is marketing the GreenXHome product to utilities and manufacturers.

The Smart Grid Council of Silicon Valley is dedicated to the transformation of today's grid into tomorrow's Smart Grid. Revitalizing the nation's grid energizes our economy, our environment and our future. The key to unlocking energy efficiency starts with a focus on innovation and happens through participation. The organization holds industry events that bring people together from government agencies, utilities, Cleantech companies and investment firms

To better support our clients, we now can provide videography services for producing and editing videos for any media. We also can produce Live Web Seminars, Audio Webcasts, On Demand Webinars and Video Podcasts. Please let us know what you need and we will be happy to help "Get you Where You Need to Be." (in the media world)