Small and mid-sized businesses (SMB) have the same goals and challenges as enterprise businesses — generating qualified leads and selling products/services to increase revenue. What they don’t have, are the same resources and expertise for developing and managing effective marketing programs that result in building that revenue. And they certainly don’t have marketing budgets that can’t be used effectively.
That is why it is important to be smarter about their marketing efforts and focus on those things that provide the most benefit for the time and resources spent. We get it, after all we are a small business too. Yes, we have worked with larger companies over the years, but we have always felt a special connection to the small businesses that we help — many of which we still work with and consider more than just clients.
We offer project-by-project support, consulting, workshops or a small business growth marketing program called “The BIG Program.”
The BIG Program helps established small businesses create marketing strategies that will help the get to the next level through better lead generation, nurturing, and conversion. It also help integrate marketing technology in their process to help streamline manual tasks, better manage and segment their contacts for more targeted marketing and build stronger loyalty with current customers or clients.