Digital Marketing for Small Business

We work with primarily with start-ups (funded) and small businesses that provide services or companies in the tech industry — because those are the worlds we know well.

Detati’s BIG (Build. Improve. Grow) Marketing System is designed specifically for small and start-up businesses so they don’t pay for things they don’t need and can build their marketing as they grow. A solid brand and an optimized website are the two best assets a small business can Build. Those foundations need to be in place for any marketing to work today. Then you can start to Improve your visibility and Grow your business through more focused marketing, content development and lead generation.

The Way We Do Small Business Digital Marketing

BUILD

YOUR FOUNDATIONS
BRANDING

Ensure your visual branding (logo, icons, etc) and brand messaging (vision, mission and value statement) are clear and reflects your organization.

WEBSITE

Build a responsive, mobile-friendly WordPress website that creates better online visibility for your brand.

  • setting up a site structure that is user friendly
  • designing the site with a modern look and feel
  • creating on-point content with clear calls to action
  • adding creative and engaging visuals
  • doing basic on-page for search
  • installing tracking for metrics

IMPROVE

YOUR VISIBILITY
CONTENT

Connect with your audience using relevant, compelling content (articles, blogs, posts, checklists, videos) on social channels where they are.

SOCIAL MEDIA

Build your community and connect with new prospects through online social channels. Leverage your followers to help share content.

DIGITAL MARKETING

Build your email list stay in touch and upsell with your contacts.

Work on building better online search results and visibility with more focused search terms and local SEO.

Add basic online advertising.

GROW

YOUR BUSINESS
DEEPER CONTENT

Develop deeper and more effective content and media to build expertise and trust —  ebooks, webinars, presentations and videos.

LEAD GENERATION

Focus on generating new leads through email marketing, lead magnets, special offers, advertising, webinars, etc.

MARKETING AUTOMATION

Develop a solid, automated process for finding qualified leads and moving them to a purchase decision using tools that manage and segment your contacts, track interaction and engagement.

Do more effective email marketing through targeting and long-term nurturing campaigns.

Ready to to kickstart your small business marketing?

Request a 30-minute session with one of our small business experts to talk about next steps.
I AM READY TO GET STARTED

Get Your Small Business Marketing Moving

Start by making a plan. Try our free FREE interactive workbook.
This 2-part workbook will help you figure out your strategy and then create the tactical plan.
GET THE MARKETING PLAN