Digital Marketing for Small Business
We work with primarily with start-ups (funded) and small businesses that provide services or companies in the tech industry — because those are the worlds we know well.
Detati’s BIG (Build. Improve. Grow) Marketing System is designed specifically for small and start-up businesses so they don’t pay for things they don’t need and can build their marketing as they grow. A solid brand and an optimized website are the two best assets a small business can Build. Those foundations need to be in place for any marketing to work today. Then you can start to Improve your visibility and Grow your business through more focused marketing, content development and lead generation.
The Way We Do Small Business Digital Marketing
BUILD
YOUR FOUNDATIONS
BRANDING
Ensure your visual branding (logo, icons, etc) and brand messaging (vision, mission and value statement) are clear and reflects your organization.
WEBSITE
Build a responsive, mobile-friendly WordPress website that creates better online visibility for your brand.
- setting up a site structure that is user friendly
- designing the site with a modern look and feel
- creating on-point content with clear calls to action
- adding creative and engaging visuals
- doing basic on-page for search
- installing tracking for metrics
IMPROVE
YOUR VISIBILITY
CONTENT
Connect with your audience using relevant, compelling content (articles, blogs, posts, checklists, videos) on social channels where they are.
SOCIAL MEDIA
Build your community and connect with new prospects through online social channels. Leverage your followers to help share content.
DIGITAL MARKETING
Build your email list stay in touch and upsell with your contacts.
Work on building better online search results and visibility with more focused search terms and local SEO.
Add basic online advertising.
GROW
YOUR BUSINESS
DEEPER CONTENT
Develop deeper and more effective content and media to build expertise and trust — ebooks, webinars, presentations and videos.
LEAD GENERATION
Focus on generating new leads through email marketing, lead magnets, special offers, advertising, webinars, etc.
MARKETING AUTOMATION
Develop a solid, automated process for finding qualified leads and moving them to a purchase decision using tools that manage and segment your contacts, track interaction and engagement.
Do more effective email marketing through targeting and long-term nurturing campaigns.
