Creating a sales and marketing strategy for your small business can be daunting. Marketing your business involves more than an amazing storefront, nice signage, a well-designed website and a blanket of ads across your local market. It’s a strategic plan that includes tactics and tools that are precisely targeted to the audience that you’re trying to attract.
The Lifecycle Marketing framework has proven ideas and innovative strategies designed to help you get more customers, grow your sales and save time.
This workbook will help you by asking you to think about specific actions for each of the stage — and write them down so you can reference them later when you are building your marketing plan. This is a basic outline for you to get started.