Every small business is different and unique, so their marketing has to fit their needs and desired outcomes. There is no one process or system fits all in marketing that will work for every business — and you should be wary of those that make that claim. We do know, however, that there needs to be certain foundations in place, a process for follow up and a solid plan.
The foundations that we find most critical to small business marketing success are brand (awareness & loyalty), website (visibility & legitimacy), content (education, engagement & expertise) and planning (clarity & direction). The small business foundation packages here are meant to address of these foundations. Since each business needs it own crafted content it is not possible to create a “standard” package.