Your Marketing Emails in an Outlook World

Whether sharing company news, special offers or even coupons, email continues to be a key component of the marketing mix for many companies. But successfully delivering an HTML email to a highly fragmented email client environment resident on smartphones, tablets, desktops or laptops can prove almost as challenging as staying awake during a screening of Maleficent. Outlook has the Word Perhaps the [...]

2020-06-22T13:39:52-07:00

Good Marketing is Not for the Lazy Either

In a past issue of  Target Marketing, Bob Bly wrote an article titled “Sometimes Old-School is Better”. The main point of the article was that as journalist and writer, he promoted the importance of checking facts – and that doesn’t mean just doing a Google search, compiling numerous resources and just reinventing the same content assuming someone did the fact checking previously. Content [...]

2019-07-30T19:45:26-07:00