What Does a Can of Spam Have to do with Email Marketing Anyway?

Well, nothing really, but the explosion of the use of email also means there was an explosion of unwanted marketing messages in our inboxes. So Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) with the intent to regulate unsolicited commercial email. Two things are important to note here. 1) the regulation applies to both commercial and [...]


Your Marketing Emails in an Outlook World

Whether sharing company news, special offers or even coupons, email continues to be a key component of the marketing mix for many companies. But successfully delivering an HTML email to a highly fragmented email client environment resident on smartphones, tablets, desktops or laptops can prove almost as challenging as staying awake during a screening of Maleficent. Outlook has the Word Perhaps the [...]