What Does a Can of Spam Have to do with Email Marketing Anyway?
Well, nothing really, but the explosion of the use of email also means there was an explosion of unwanted marketing messages in our inboxes. So Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) with the intent to regulate unsolicited commercial email. Two things are important to note here. 1) the regulation applies to both commercial and [...]