Is SEO Really Needed for Small Businesses to Get Results?

I generally avoid writing about SEO since there are so many articles, ebooks, blogs, etc. already out there, but I am more frequently hearing from my small business clients that that they want to “rank #1 for this or that keyword” without really understanding how the new world of SEO works. Yes, keywords were important years ago for ranking—and they still [...]

2019-07-30T19:38:42-08:00

Seven Steps that Will Make You Stand Out This Year

In December we all start to looking ahead to the new year and thinking about resolutions and goals for the coming year. If you are like me you avoid personal resolutions because chances are they probably will not be kept as we all get busy and lose the motivation — then we just feel bad. However, when it comes to your business, having goals and a [...]

2019-07-30T19:41:06-08:00

What Does a Can of Spam Have to do with Email Marketing Anyway?

Well, nothing really, but the explosion of the use of email also means there was an explosion of unwanted marketing messages in our inboxes. So Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) with the intent to regulate unsolicited commercial email. Two things are important to note here. 1) the regulation applies to both commercial and [...]

2019-07-30T19:42:34-08:00

Seven Things Your Site Needs for Optimization

When we hear “I need to work on SEO”, most people are referring only to their page rankings and increasing their position in the search engine result pages (SERPs). Although this is important, there are 6 other areas that also need to be addressed to fully “optimize” your website. Depending on your site, target audience and content, some areas may need more attention because they are [...]

2019-07-30T19:43:23-08:00