CREATE A NEW LOGO
The first step was to create a logo that aligned with the company’s values and products that also reflected a “Pacific Island” vibe. The existing logo was just text and not unique or branded. The client wanted more earthy colors that are indicative of the product. After finalized the logo style, we decided to create color variations based on a color palette that that would keep the natural, earthy colors but could be flexible for use to distinguish varieties or differences in the product.