BUILDING THE SITE
Since there was no need to rebrand, we used the existing logo and messaging in the new site, but add more visuals that aligned with the the overall “Guiding Innovation” message. Once the site content was reviewed and updated, the final site build out took 3-4 weeks with review cycles. Below are the before and afters, and you can also visit the live site.
Creating a mobile friendly site, adding a security certificate and optimizing the content and calls to action has made a big difference in the number of viewers and the ability to be found online.