Is SEO Really Needed for Small Businesses to Get Results?

I generally avoid writing about SEO since there are so many articles, ebooks, blogs, etc. already out there, but I am more frequently hearing from my small business clients that that they want to “rank #1 for this or that keyword” without really understanding how the new world of SEO works. Yes, keywords were important years ago for ranking—and they still [...]

2019-03-15T14:45:20+00:00By |

Does Typography Really Matter? You bet!

Putting together some marketing material for your business but want it to look professional? Let’s hope that slapping some content onto a Word document and using “fancy” typefaces is not the technique you have adopted. This “slapping” technique can be easy and quick, but it can also play a crucial role in not getting your message across, sending the wrong message [...]

2018-03-17T12:44:43+00:00By |

Your WordPress Site is Launched, Now What?

Party! Well, maybe. High fives. Definitely. It may seem like the work is done, but there still is plenty to do after you launch your site. For any business (and especially a small business) having a good website is generally the number one priority for marketing. Creating a truly great site takes time, planning, and often a good chunk of the [...]

2017-03-13T11:17:22+00:00By |

Seven Steps that Will Make You Stand Out This Year

In December we all start to looking ahead to the new year and thinking about resolutions and goals for the coming year. If you are like me you avoid personal resolutions because chances are they probably will not be kept as we all get busy and lose the motivation — then we just feel bad. However, when it comes to your business, having goals and a [...]

2018-04-24T19:09:21+00:00By |

Strategic Alliances — Not Just for the Big Guys

Small businesses have many challenges in sales and marketing and often times struggle to build adequate pipelines for new business. Many spend hours out “networking” only to be disappointed that the leads they get are not qualified, and let's face it, are just bad or not a fit. With all the things a small business owner or manager has to do, [...]

2018-04-24T19:09:56+00:00By |

Start-Up Marketing: Three Things You Need

Living and working in Silicon Valley, we get quite a bit of exposure to “start-ups”. Of course there seems to be many definitions for start-ups since I have talked to some that have been in business for more than 7 years and still consider themselves a start-up. I think some of it has to do with the “sexiness” of saying I [...]

2016-11-20T22:17:49+00:00By |

Good Marketing is Not for the Lazy Either

In a past issue of  Target Marketing, Bob Bly wrote an article titled “Sometimes Old-School is Better”. The main point of the article was that as journalist and writer, he promoted the importance of checking facts – and that doesn’t mean just doing a Google search, compiling numerous resources and just reinventing the same content assuming someone did the fact checking previously. Content [...]

2018-04-24T19:10:56+00:00By |