Networking events and conferences are great for meeting potential new business contacts, but there is only so much time in a day and, for most small business owners, workloads demand that the majority of the day is spent in the office. We know. We are a small business ourselves. The key is taking steps to move some of your business networking [...]
If the goal of your website is to turn your visitors into new business leads, it has to be strategically designed for that purpose. It needs to do a great job of engaging the visitor, enticing them to give you their email and encouraging them to connect with you. 1. Give customers the information they seek. A clearly articulated value proposition [...]
You know you need to keep in touch with your contacts year round and may be wondering if an newsletter marketing is worth the time and effort or if people even read them anymore. The answer is YES!…but…they need to provide value. An e-newsletter can be a great tool for building trust and expertise with your current and prospective clients — [...]
I was asked to give a presentation to small business owners at a local conference but before I selected a topic I asked them what they want to learn more about. The majority wanted to do better with their website and understand some of the “gotta haves” so that their websites could do better. This presentation consists of 10 things (and [...]
In December we all start to looking ahead to the new year and thinking about resolutions and goals for the coming year. If you are like me you avoid personal resolutions because chances are they probably will not be kept as we all get busy and lose the motivation — then we just feel bad. However, when it comes to your business, having goals and a [...]
When we hear “I need to work on SEO”, most people are referring only to their page rankings and increasing their position in the search engine result pages (SERPs). Although this is important, there are 6 other areas that also need to be addressed to fully “optimize” your website. Depending on your site, target audience and content, some areas may need more attention because they are [...]
In a past issue of Target Marketing, Bob Bly wrote an article titled “Sometimes Old-School is Better”. The main point of the article was that as journalist and writer, he promoted the importance of checking facts – and that doesn’t mean just doing a Google search, compiling numerous resources and just reinventing the same content assuming someone did the fact checking previously. Content [...]