I was asked to give a presentation to small business owners at a local conference but before I selected a topic I asked them what they want to learn more about. The majority wanted to do better with their website and understand some of the “gotta haves” so that their websites could do better.

This presentation consists of 10 things (and two bonus things) that all small business sites need to review, consider or implement that will consistently give them better results.

  1. Purpose
  2. Mobile Responsiveness
  3. Visual Appeal
  4. Clear Messaging
  5. Optimization
  6. Analytics and Metrics
  7. A Blog
  8. Site Security Certificate
  9. A Maintenance Schedule
  10. Complete Contact Information

For details and the two the bonus items download the presentation.