Many small businesses start off the New Year evaluating their marketing – and their website in particular. But redesigning or doing a major refresh to your website can cause your rank and search value to decline if you don’t plan ahead. This happen more often than not, and we often get a call AFTER the new site is launched — usually [...]
I was asked to give a presentation to small business owners at a local conference but before I selected a topic I asked them what they want to learn more about. The majority wanted to do better with their website and understand some of the “gotta haves” so that their websites could do better. This presentation consists of 10 things (and [...]
Party! Well, maybe. High fives. Definitely. It may seem like the work is done, but there still is plenty to do after you launch your site. For any business (and especially a small business) having a good website is generally the number one priority for marketing. Creating a truly great site takes time, planning, and often a good chunk of the [...]
When we hear “I need to work on SEO”, most people are referring only to their page rankings and increasing their position in the search engine result pages (SERPs). Although this is important, there are 6 other areas that also need to be addressed to fully “optimize” your website. Depending on your site, target audience and content, some areas may need more attention because they are [...]